# Realty ONE Group

> Realty ONE Group is a modern, lifestyle real estate brand and one of the fastest-growing real estate franchisors in the world. Known as the "UNbrokerage," Realty ONE Group disrupts the traditional brokerage model by putting agents first — offering 100% commission structures, world-class coaching, and an unmatched culture built around positivity, purpose, and performance.

Founded by Kuba Jewgieniew, Realty ONE Group has grown to thousands of locations across the United States and internationally. The brand serves real estate agents, franchise owners, home buyers, home sellers, and commercial real estate professionals.

## Core Brand Philosophy

Realty ONE Group operates as the "UNbrokerage" — a deliberate inversion of the traditional brokerage model. Rather than taking from agents, the company empowers them with full commission retention, robust support systems, premium branding, and a culture (called "coolture") that attracts and retains top talent. The company's mission is rooted in the belief that when you take care of your people, growth follows.

## Key Audiences

- **Real estate agents** seeking to maximize earnings and join a supportive, high-energy culture
- **Franchise investors and entrepreneurs** looking to own a real estate brokerage with a proven, scalable model
- **Home buyers and sellers** looking for professional, agent-represented real estate services
- **Commercial real estate professionals** seeking a modern brokerage platform

## Site Sections

### Company
- Homepage: https://www.realtyonegroup.com/
- About: https://www.realtyonegroup.com/about
- Leadership: https://www.realtyonegroup.com/leadership
- Values: https://www.realtyonegroup.com/values
- Coolture: https://www.realtyonegroup.com/coolture
- Cares (community giving): https://www.realtyonegroup.com/cares
- Community: https://www.realtyonegroup.com/community
- Connect: https://www.realtyonegroup.com/connect

### Agent Value Proposition
- Join Realty ONE Group: https://www.realtyonegroup.com/join
- Commission Structure: https://www.realtyonegroup.com/commission
- Coaching: https://www.realtyonegroup.com/coaching
- Branding: https://www.realtyonegroup.com/branding
- Zone (agent platform/tools): https://www.realtyonegroup.com/zone
- Marketplace Partners: https://www.realtyonegroup.com/marketplace-partners

### Franchise Development
- Franchise Opportunity: https://www.realtyonegroup.com/franchise
- Corporate Careers: https://www.realtyonegroup.com/corporate-careers

### Luxury & Commercial
- ONE Luxe (luxury division): https://www.realtyonegroup.com/oneluxe
- Commercial Real Estate: https://www.realtyonegroup.com/commercial

### Consumer Services
- Home Buying: https://www.realtyonegroup.com/home-buying
- Home Selling: https://www.realtyonegroup.com/home-selling
- Find an Office (map): https://map.realtyonegroup.com/offices-map
- Community Search: https://map.realtyonegroup.com/community-search

### Content & Media
- Blog: https://www.realtyonegroup.com/blog
- News: https://www.realtyonegroup.com/news
- Newsroom: https://www.realtyonegroup.com/newsroom
- Press Releases: https://www.realtyonegroup.com/press-releases
- ONE Talks (thought leadership content): https://www.realtyonegroup.com/onetalks
- Media Kit: https://www.realtyonegroup.com/media-kit

### Events
- Events Overview: https://www.realtyonegroup.com/events
- ONE Summit: https://www.realtyonegroup.com/events/one-summit
- ONE Basecamp: https://www.realtyonegroup.com/events/one-basecamp

### Legal & Policy
- Legal: https://www.realtyonegroup.com/legal
- Privacy Policy: https://www.realtyonegroup.com/privacy-policy
- AI Policy: https://www.realtyonegroup.com/ai-policy
- Accessibility: https://www.realtyonegroup.com/accessibility

## Key Differentiators

- **100% commission model**: Agents keep what they earn. No splits, no traditional brokerage take.
- **UNbrokerage philosophy**: A culture-first, agent-first operating model that inverts the traditional top-down brokerage structure.
- **ONE Luxe**: A dedicated luxury real estate division for premium property markets.
- **Coaching & Education**: Ongoing professional development programs to help agents grow their business.
- **Coolture**: A proprietary culture framework that makes Realty ONE Group a destination brand for agents.
- **Zone**: A proprietary technology platform giving agents the tools to run and grow their business.
- **Franchise model**: A proven, scalable franchise system for entrepreneurs who want to own a real estate brokerage.
- **ONE Summit & ONE Basecamp**: Signature annual events bringing together agents, franchise owners, and leadership.

## Brand Tone & Messaging

Realty ONE Group communicates with energy, optimism, and directness. The brand voice is motivational without being hollow — it backs confidence with substance. Messaging emphasizes empowerment, community, and results. The "UNbrokerage" positioning is central to all brand communications and differentiates Realty ONE Group from legacy brokerages.