Real estate brokers: Earn more revenue by investing more in agents

Many brokerages were built for a different market — one where recruiting more agents, adding more leads or offering a bigger split could mask deeper operational issues.

But today’s market is exposing those cracks.

When a brokerage doesn’t have the right systems, support and accountability in place, everyone feels it. Brokers see lower revenue and higher churn. Agents feel unsupported or unclear on how to grow. And what should be a scalable business becomes a source of constant frustration.

I’ve seen this firsthand while building two successful brokerages with more than 1,200 active agents each. My previous brokerage ranked among the top 100 U.S. brokerages by sales volume. I launched my current brokerage this year, and based on early performance trends, we are projecting similar transaction volume by year-end.

Our internal data also shows that our agents close more transactions, generate more revenue and earn more repeat business than the industry average.

That experience has shaped how I think about brokerage growth. The strongest companies are not simply recruiting more agents or chasing more leads. They are building the systems, support and accountability that help agents produce consistently — and help the brokerage grow sustainably.

With that in mind, here are three areas brokers should rethink if they want to build a stronger, more scalable business.

This article originally appeared on HousingWire, read the full article here.

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