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In the 74th episode of the ONE on ONE Podcast, Darlene Elmer, affectionately dubbed Realty ONE Group’s own Cruella de Vil, reveals the secrets behind her domination as an agent. Originally a busy nurse and mother, Darlene had a passion for real estate and a desire for freedom she couldn’t pass up, even after the market crash. While she draws on her experience in marketing from her time working with the South Carolina Botanical Garden, she credits much of her success to becoming a prominent personality in her community. Josh and Kathy dive in to discover how she became #1 in her market and how she’s giving momentum to those who aspire to do the same.
Darlene tells the ONE on ONE gang about her “Queen of the Neighborhood” program, which promises to be an indispensable addition to the ONE Coaching mission. When she jumped back into the industry, Darlene capitalized on weaknesses in her area and began to build a personal brand. She took control of the Facebook page, sent out a weekly newsletter, organized welcomes, and held monthly events to make sure her face was a familiar one. While Darlene acknowledges that it didn’t happen overnight, she quickly became an established part of her developing community and left every other agent in her shadow.
Kathy noted how the National Association of Realtors annual survey shows a widening gap between consumers who say they’ll return to their realtor and actual retention rates. Darlene’s method of continuous engagement ensures lasting connections and exudes an integrity that she knows potential buyers are craving. Perhaps the most quotable moment of the episode was Darlene’s declaration that “real estate has gone old school recently.” Josh and the crew agree that tech-savvy marketing moves work most efficiently when paired with the kind of door-to-door interaction that newer professionals are missing.
The modules Darlene has developed for ONE Coaching address this fact and provide invaluable step-by-step strategies for curating in-person and online presence for aspiring realtors. While Darlene’s background in marketing has aided her prosperity, the group agrees that the brand already has the bones and elements agents can apply to their own markets. As Kathy highlighted, Realty ONE Group has provided “branding in a box.” To create lasting and prosperous relationships that make a realtor a neighborhood expert, it might be time to invest in advice from masterminds like Darlene.
Realty ONE Group focuses on the real estate business success of our professionals and franchisee broker-owners. With industry-leading real estate coaching, technology, and our COOLTURE we help our real estate professionals reach their potential while they earn more. Reach out to learn more about how Realty ONE Group is the only UNbrokerage to help you!
