What to expect from the Real Estate Market during this time of year.
As Summer comes to a close, agents need to recognize the back-to-school season and the profound shift in the real estate market that Fall potentially brings. Many families with kids going back to school tend to pause the home search for the academic year, some sellers focus their energies on holidays to avoid distraction, and buyer behaviors change in general. Fear not, There are ways to combat these “low seasons” and make Fall/Winter as busy as ever.
When homes stay on the market for longer than usual, although commissions may decrease, buyers can negotiate harder when there is lower demand. It is important to maintain a fierce mindset when managing the market, even in the slow season. Refresh your portfolio. Take new listing photos; the beautiful Fall weather can provide for an image reset and fresh look before the cold Winter months.
Use this time to take training courses, grow your brand, and develop your skills. Maybe start at ONECoaching.com. Seasonal events, such as sponsoring PTA meetings, hosting a trunk or treat, school supplies drive, neighborhood bbq, etc. are excellent ways to participate in your community and share your expertise. Don’t let the back-to-school season scare you. Use it to your advantage and find the opportunities to continue to grow your business, no matter the time of year.
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