Supercharge Your Year-End Growth
We’re approaching that time of the year when real estate professionals need to maximize their business growth and close out 2023 strong.
As the year winds down, real estate agents can leverage different strategies to achieve strong year-end growth, demonstrating to your network of clients, friends and family, just how awesome you are. Here are some effective digital strategies you can use to finish the year strong and be bold and proud.
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Leverage The Insights Provided to You:
Harness the tools in the platforms you use to learn more about the audience who interacts with your brand online, including all the insights provided by your website, CRM and social media. Empower with information, you can leverage the influencers in your network, reciprocate and thank those who share your content and focus in on opportunities where you can do more with your content.
Promote Your Website:
Your website is the central hub of your online presence. If you don’t update it or promote it, it’s like keeping the doors to your office closed and locked. Find ways to refresh your site like creating new content, and prioritizing the content to be resourceful and impactful. Have clear calls to action to guide your visitors to reach out to you and connect.
Use Social Media:
Social media is a goldmine for building your brand, and increasing your reach and engagement. Be sure to tailor your content specifically to the platforms, as the norms and audiences are different on Facebook, Instagram, LinkedIn, Threads, and TikTok. Showcase your success stories, listings, testimonials, your personality, and your expertise to connect with your audience.
Embrace Paid Digital Advertising
Paid advertising gets more traffic to your website and helps fill your pipeline of leads. Platforms like Google Ads, and Meta Ads (Facebook + Instagram) put your brand and listings in front of active searchers, boosting visibility and attracting potential clients.
Content Is Your Lifeline
Quality content is the lifeline of your online presence. A blog featuring real estate insights, market trends, and local knowledge positions you as an authority and enhances search rankings. You can use that blog and share it on social media, create a video (vlog) with that content, and embed it on your website. Create a highlight video for social media and direct the audience to your website to increase promotion.
Get your business on YouTube and showcase your brand, your expertise, resources, testimonials, success stories, and information about the community lifestyle. Use video content in short form to generate interest and your business as the expert resource in your local market and communities.
Master Email Marketing
Staying connected beyond social media is just as important. Continue the ONE-to-ONE connection with your audience where they can easily reply to you confidentiality and personally.
Emails help nurture leads and retain clients. Take advantage of your CRM’s drip campaign feature to maintain the conversation and lead potential. Segment your list and deliver personalized content like listings, market updates, and exclusive offers.
Closing out the year with success and starting off the year with momentum depends on your dedication, drive, effort, and determination.
LFG (Let’s Freaking GROW)!
Optimize your website, maximize social media impact, embrace advertising, create valuable and interesting content, stay engaged with email, and set the stage for attracting clients and achieving extraordinary growth as the year draws to a close.
Realty ONE Group focuses on the real estate business success of our professionals and franchisee broker-owners. With industry-leading real estate coaching, technology, and our COOLTURE we help our real estate professionals reach their potential while they earn more. Reach out to learn more about how Realty ONE Group is the only UNbrokerage to help you!
