Make sure to check out this episode and more on Apple Podcasts, Spotify, YouTube or wherever you find your podcasts.
If you haven’t figured it out by now, Kathy and I do not record in the same place and most of our guests also join us virtually. Although I do have Ryan there (who is lovely, by the way), it’s so nice to have a guest in person, sitting just a few feet away. Especially when it’s that familiar face and voice we all love, Nima Nakhshab, aka @themovieposterguy. Nima’s expertise in social media, coupled with his deep understanding of our brand, makes him the perfect guide to navigating the complexities of building a strong online presence. The dude delves into the latest trends, strategies, and pitfalls to avoid in this ever-changing social media landscape. For example, it’s an election year, HELLO!
We talk about the importance of authenticity and consistency in building a social media presence. Nima discusses how brands can leverage various platforms to connect with their audience on a deeper level. Also, it’s not just about posting regularly but about creating meaningful content that resonates with your target audience. He shares practical tips on crafting engaging posts, utilizing stories and live sessions, and the significance of interacting with followers to foster a loyal community. It sounds obvious, but you’d be surprised how many people suck at it.
Nima touches on the common mistakes brands and people make and how to avoid them. From overposting (we get it, your kids play soccer) to neglecting engagement, he outlines the dos and don’ts that can make or break a social media strategy. Let’s face it: social media is the most lucrative marketing tool on the planet if used correctly. The same can be said for if it’s used incorrectly. I’ve said enough. Check out Nima’s Instagram if you need any more validation of the gospel he is preaching.
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