Why Designations Matter in Real Estate

Not all agents are created equal. But real estate agents who hold a designation automatically stand out to affluent buyers and sellers. 

Affluent clients are looking for a professional with both education and experience in the luxury market. While they can choose any licensed real estate agent, research shows that affluent clients tend to steer towards those with professional qualifications over those without – even if they have a luxury sale or two under their belt!

So, if it’s advisable for real estate professionals to obtain a certification or designation after earning their license, what are the key differences?  

CERTIFICATION

Generally, obtaining a certification involves completion of specific coursework or training that is focused on building knowledge about the luxury market, but doesn’t require any further obligation, such as maintaining an active status or training.

DESIGNATION

Earning a designation demonstrates that a real estate professional has gone beyond the basic licensing requirements. It shows an ongoing commitment to continuous education and expertise in this niche, which further boosts credibility with clients and peers.

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THE BENEFITS OF EARNING A DESIGNATION

COMPETITIVE EDGE

In a competitive market, having a recognized designation can differentiate a real estate professional from those with just a certificate. Affluent clients typically want to work with the best and a designation endorses that this agent is well-qualified and dedicated to their profession, which can be a deciding factor for clients when choosing a real estate professional.

ACCESS TO VALUABLE RESOURCES  

Designations often come with greater access to exclusive resources, including industry research, marketing tools, networking opportunities, and continuing education. These resources can help professionals stay updated on market trends, improve their marketing strategies, and connect with other top-tier professionals in the industry.

INCREASED EARNING POTENTIAL

Clients, especially those in high-value markets, may prefer working with designated professionals, believing they offer a higher level of service. This preference can lead to more listings, higher-value transactions, and ultimately increased earnings.

NETWORKING OPPORTUNITIES

Designation programs often include memberships in professional organizations that provide networking events, conferences, and platforms to connect with other real estate professionals. This can lead to valuable referrals, partnerships, and knowledge sharing.

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HOW TO EARN A DESIGNATION

If your goal is to be THE dominant and recognized force in your luxury market, then it’s time to consider earning the Certified Luxury Home Marketing Specialist™ designation and joining ONE Luxe. 

The Certified Luxury Home Marketing Specialist™ designation is currently the top designation for real estate professionals who work mostly within the residential luxury real estate market. In fact, the CLHMS™ designation is recognized around the globe as the gold standard in luxury designations.

From showing you how to build your personal brand and how to ace your listing presentations, to teaching you how to grow your network and prospect like a pro, the ONE Luxe Livestream training equips you with the knowledge you need to compete in this fast-paced market.

After completing the course, you’ll be able to apply for the CLHMS™ designation by submitting an application showing three qualifying luxury sales. 

Are you ready to stand out from the competition in your market? Take the first step and sign up for the next Luxury Livestream session.